Pandora

Client need

Pandora’s Digital & Tech division gathered 60 leaders for a leadership summit in Copenhagen. The goal was to align on the new strategy and vision while exploring how storytelling could be used to engage and implement the strategy within their respective teams. They needed a way to capture the key discussions and insights in a format that would support leaders in sharing these messages after the event.

Solution

I was invited to the summit as a graphic recorder, documenting the key themes, discussions, and takeaways in real-time. Throughout the day, I created a large-scale visualization that captured the essence of each session. At the end of the summit, I presented a five-minute visual summary, walking the leaders through everything they had explored while displaying the drawing on the big screen.

Results

The final graphic recording is a powerful tool for the leaders, enabling them to communicate the strategy and storytelling principles with their teams in an easy way. It also acts as a transparent resource, giving broader visibility into the key topics and discussions from the summit. By making the strategy more tangible and accessible, the visualization supports alignment and engagement across the organization.

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Having Silja capture our leadership summit in a live visual format was incredibly valuable. Her ability to distill key discussions and insights into one engaging graphic recording will make it easiear for our leaders to revisit and share the strategy with their teams. The final visualization is not just a summary—it’s a tool that keeps the conversation alive beyond the event.

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Carolina Vestergaard, Transformation Lead, Digital Strategy & Planning, Pandora