ROCKWOOL Strategy
Client need
ROCKWOOL GOT sought to enhance its communication efforts, particularly in launching its updated strategy. The challenge was to create a set of visual tools that could clearly and effectively convey its strategic message across various contexts, ensuring that the key points were not only understood but also remembered by employees.
Solution
I partnered with ROCKWOOL to develop a comprehensive visual communication package with a strategy roadmap, custom illustrations, and an engaging animation. Throughout the process, I worked closely with their team, providing ongoing sparring to refine and sharpen their message. This collaboration ensured that the visuals aligned perfectly with their strategic objectives, making the communication clear.
Results
The final deliverables provided ROCKWOOL with a versatile set of communication tools that could be used in multiple contexts, from internal presentations to broader strategy launches. The strategy roadmap, illustrations, and animation collectively enhanced their ability to convey their updated strategy in a way that was both visually appealing and easily digestible. The collaborative process also helped ROCKWOOL clarify and strengthen its message, resulting in more effective communication overall.
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At ROCKWOOL, we wanted to work with and improve our communication – especially when launching our updated strategy.
We have received a full package that we can use in various contexts that improves our communication. In addition, the sparring along the way with Silja has made us sharper on our message.
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